Likeability is key to Persuasion

According to Dr. Richard Wiseman’s book, 59 Seconds: Think a Little, Change a Lot” when it comes to persuasion, likeability is key. There’s a phenomena called the “spontaneous trait transference” (hmm, sounds like an episode of the Big Bang Theory) Essentially, when you pass along positive comments about a colleague, the listener subconsciously applies those…